Stop trying to create customers. Find the believers instead. — ‘How do I get the word out?’ Many business owners are obsessed with this question. As if the only barrier to growing a business is awareness. As if anyone with a wallet walks straight into a shop the minute they hear about it. It’s the wrong question. Recently a friend told me about a business that was…

Not Found Inside $100M Offers: How To Make Offers So Good People Feel Stupid Saying No — In 2021, cult hero Alex Hormozi distilled his entrepreneurial lessons into 164 pages of solid gold. But some of his most priceless gems were never printed. Like this 1 idea, buried in his podcast… “Getting customers shouldn’t be difficult, the difficulty should be in the fulfilment“ Hormozi reasons that if…

It’s not just what you do, it’s how you think. — I’ve worn many hats in Digital Marketing: Noob ⇢ Graphic Designer ⇢ Art Director ⇢ UX Specialist ⇢ Head of Digital Marketing How did I switch roles? Here are the 4 lessons that opened new doors for me. First up, I believe all Digital Marketing roles have two parts: ❶ Skills — what you do ❷ Beliefs — how you approach…

And how that leads to unlimited growth — Forget trying to make your website simple. Getting people to click is complicated. Getting people to open your emails, book an appointment, buy something… it’s all complicated. And that’s exactly what you want. Like it or not, your website provides a complicated series of micro-decisions for your visitors, and if…

Russell Brunson calls it the “Simplest But Most Powerful 3 Step Formula For Success” — Russell Bruson’s formula for success couldn’t be simpler. And if you were looking for a self-made entrepreneur to learn from, you couldn’t find a better path to follow than his. But would something so simple actually work for your business? Let’s break it down and see what it’s all about. But First, You Might Be Asking Who Is Russell Brunson?

What do you do when years of experience and proven skills are not enough? — The rain has been unrelenting in Sydney lately. Days and days of belting rain like I’ve never seen. My young son’s soccer season was supposed to start a few weeks ago and it looks like this Saturday, for the third week in a row, will be a washout. It’s frustrating…

A mantra for getting sh*t done. — What do you do when you get stuck? When I’m in a tight spot, I either overthink or avoid the issue. When the options come down to fight, flight or freeze, too often I pause or leave. I always get around to it eventually, but if I could cut out…

How to own your marketing without fear — Sometimes it feels safer to avoid marketing. If things are going okay, do I even need marketing? Why would I need to flap my arms about to get more attention? Is marketing only for those who can’t make a sale? Isn’t it for manipulating customers and tricking them into buying? …

Three unusual questions to unlock better results for your business. — What’s the quickest way to grow your business in 2022? Is Facebook dead? Do I need an NFT? Should I get into crypto? They’re all big questions and none of them will help you move your business forward. As Tony Robbins would say, to get a better answer, you need…